Why Free Restaurant WiFi is Now Essential

We live in a world that seems to be moving at an ever-increasing rate, where the latest trends can come and go in the blink of an eye. Some things are more permanent, though, and WiFi is a technology that people have now come to expect.

It’s coming to a point now where customers see wireless internet not as an added bonus but rather as an essential, and are likely to rate establishments which do not offer it poorly. People want to be connected with the internet and if they can’t get free WiFi from one place, it’s very possible that they will search out another restaurant that provides it.

How restaurant WiFi can benefit you

Installing restaurant WiFi will increase your customer experience while also giving you the opportunity to use that free service in order to collect data about your customers. You can send them through a registration process, make them fill in a survey, or simply analyse the statistics of when it was most used.

Adding their e-mail to a mailing list, for example, can provide you with an excellent marketing opportunity, while your customers will be happy that they get to enjoy the free restaurant WiFi. It can be a win-win for both the business and the customer if used correctly.

A few words of warning

There are a few pieces of advice, however, which you must bear in mind. You’ll want to ensure that your business WiFi is separate from your customers’ WiFi. This is in large part due to a security issue, which is also why it’s a great idea to get a professional to install the right enterprise WiFi for you and your business. The experts will also be able to advise on the amount of bandwidth required as well as any other useful pieces of technical information.

Nowadays, the customer is as expectant of good service as they are of free WiFi. All businesses can only survive by keeping up with the times, and offering free restaurant WiFi is one vital part of that. It will keep your customers happy and coming back for more and in the meantime, you can use the data to advertise your restaurant and further increase your profits.

To find out more about how we can help establish a great connection in your restaurant, get in touch with us at Redway Networks today.

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