How Free WiFi Can Benefit Your Pub
Pubs have always been about people connecting with each other, and this has extended into the digital world. With 95% of people aged 18 to 25 owning a smartphone, patrons of bars and pubs want to have fast and easily accessible ways to connect to the internet to chat with friends, check-in, or log on to social media and therefore pub WiFi is essential today.
If you don’t provide free pub WiFi to your patrons, you could be failing to meet their expectations. And, also to capitalise on the many benefits providing free WiFi offers your pub business.
Increase your sales
Patrons that use your free pub WiFi are more likely to stay in your pub for longer. This gives you the opportunity to sell more drinks and bar snacks. The businessman on their laptop, making the most of the free WiFi connection, will happily buy another drink if it means they can stay connected for longer and finish what they are working on.
You can also use your pub WiFi service to offer targeted promotions and deals to patrons. Consider offering a discount on drinks or pub grub if they fill out an online survey, giving you valuable feedback. You’ll boost the loyalty of your customers by offering an incentive in return for their information.
Gain valuable customer data
Feedback isn’t the only information you can gain through your WiFi service. You can collect information on how often your customers frequent your pub and how often they use the pub WiFi. While you can’t collect personal data, it’s still valuable information that can help you learn more about your patrons and boost your sales.
Free online promotion
The younger generation of today love to take and share photos, as well as check-in on social media, giving free promotion of your business. It’s valuable to make it as easy as possible for customers to do this, something a free pub WiFi connection provides.
You can encourage people to share their experiences of your pub by starting competitions offering the chance to win a prize. This brings customers back to your pub and expands the awareness of your business online.