Pubs have always been about people connecting with each other, and this has extended into the digital world. With 95% of people aged 18 to 25 owning a smartphone, patrons of bars and pubs want to have fast and easily accessible ways to connect to the internet to chat with friends, check-in, or log on to social media and therefore pub WiFi is essential today.
If you don’t provide free pub WiFi to your patrons, you could be failing to meet their expectations. And, also to capitalise on the many benefits providing free WiFi offers your pub business.
Increase your sales
Patrons that use your free pub WiFi are more likely to stay in your pub for longer. This gives you the opportunity to sell more drinks and bar snacks. The businessman on their laptop, making the most of the free WiFi connection, will happily buy another drink if it means they can stay connected for longer and finish what they are working on.
You can also use your pub WiFi service to offer targeted promotions and deals to patrons. Consider offering a discount on drinks or pub grub if they fill out an online survey, giving you valuable feedback. You’ll boost the loyalty of your customers by offering an incentive in return for their information.
Gain valuable customer data
Feedback isn’t the only information you can gain through your WiFi service. You can collect information on how often your customers frequent your pub and how often they use the pub WiFi. While you can’t collect personal data, it’s still valuable information that can help you learn more about your patrons and boost your sales.
Free online promotion
The younger generation of today love to take and share photos, as well as check-in on social media, giving free promotion of your business. It’s valuable to make it as easy as possible for customers to do this, something a free pub WiFi connection provides.
You can encourage people to share their experiences of your pub by starting competitions offering the chance to win a prize. This brings customers back to your pub and expands the awareness of your business online.
We live in a world that seems to be moving at an ever-increasing rate, where the latest trends can come and go in the blink of an eye. Some things are more permanent, though, and WiFi is a technology that people have now come to expect.
It’s coming to a point now where customers see wireless internet not as an added bonus but rather as an essential, and are likely to rate establishments which do not offer it poorly. People want to be connected with the internet and if they can’t get free WiFi from one place, it’s very possible that they will search out another restaurant that provides it.
How restaurant WiFi can benefit you
Installing restaurant WiFi will increase your customer experience while also giving you the opportunity to use that free service in order to collect data about your customers. You can send them through a registration process, make them fill in a survey, or simply analyse the statistics of when it was most used.
Adding their e-mail to a mailing list, for example, can provide you with an excellent marketing opportunity, while your customers will be happy that they get to enjoy the free restaurant WiFi. It can be a win-win for both the business and the customer if used correctly.
A few words of warning
There are a few pieces of advice, however, which you must bear in mind. You’ll want to ensure that your business WiFi is separate from your customers’ WiFi. This is in large part due to a security issue, which is also why it’s a great idea to get a professional to install the right enterprise WiFi for you and your business. The experts will also be able to advise on the amount of bandwidth required as well as any other useful pieces of technical information.
Nowadays, the customer is as expectant of good service as they are of free WiFi. All businesses can only survive by keeping up with the times, and offering free restaurant WiFi is one vital part of that. It will keep your customers happy and coming back for more and in the meantime, you can use the data to advertise your restaurant and further increase your profits.
To find out more about how we can help establish a great connection in your restaurant, get in touch with us at Redway Networks today.
From the fitness-obsessed to those just trying to maintain their health and mobility, there are plenty of different types of people down the local gym. Along with a desire to sign up for the latest fitness classes and socialise, one thing many of them will have in common is a desire for a good gym WiFi connection.
That’s so the gym bunnies at your fitness centre can sync their fitness trackers, cardio monitors or other gizmos with their health app or service to keep tabs on their progress. Those on the running machines can stream their favourite playlist to help them feel the burn, while the more sedate will be happy to share their efforts on social media, or just enjoy being able to check in as “down the gym” even though they only went for a coffee.
Health and fitness has become a highly digitised pastime, with Apple Watches, FitBits and similar sports bands glued to the wrists of swimmers, runners and yoga aficionados alike. Athletes and those looking to shed the pounds like to keep a detailed record of all those steps taken, heart rates, calories burned and other statistics. With a good gym WiFi signal, they can do that live, anywhere within the most packed of locations, or cavernous of gym spaces.
With plenty of new gym equipment ranges also connected, your business can monitor faults, usage and other details for their kit, stream music throughout the venue and perform business functions wherever the offices are, without the need for wiring in the rafters. Providing benefits for both workers and customers, a private and public gym WiFi network can encourage people to stick at their health plan in your gym and also be used to generate revenue, help boost your social media profile and much more.
Typical locations or buildings for gyms can hamper the local 4G mobile networks due to the large amount of electronics and motors in the exercise equipment, plenty of heavy metal weights to distort signals, plus pools and saunas that will further degrade signals.
Aerohive can provide customised and high-quality WiFi throughout a gym, regardless of its location or building type/contents.
Why not contact us today to find out more about how Aerohive can benefit you? Or request a wireless site survey to see how WiFi could be installed in your building.
Wireless networking is now available in coffee shops, supermarkets, libraries and public transport. So, is now time to embrace stadium WiFi? The answer is a resounding yes, and below we explain why your stadium should think about WiFi.
Enrich the live experience
Nothing can beat watching a ‘live’ game, but the ability to stay connected to the outside world while watching that game can only help to enrich the live experience. Fans can tweet photographs, browse the internet and post on Facebook, all while in your stadium. We all now expect to be connected, no matter where we are, so your customers will expect to be able to access WiFi.
Keep younger fans
If you want to keep those younger fans, then you need to provide WiFi. The younger fans are connected to social media 24/7 and will assume that they can stay connected while watching a game. You can also use a stadium app to enable fans to watch action replays and to then order food and drinks within the stadium. You really need to be offering a fully interactive service via the use of stadium WiFi.
Competition with the big screen
The entertainment business is now facing an even bigger struggle to entice people out of their homes in order to watch sport, such as a football match or an ice hockey game. Today, they are competing against big-screen televisions and home entertainment systems. They need to offer the same home entertainment, plus the live match element, and this means ensuring that individuals can stay connected to the Internet while in their stadium.
Fast and reliable stadium WiFi connectivity
As a final point, it’s important that WiFi connectivity is fast and reliable. You need to choose a provider who is able to deliver seamless WiFi on a large scale and at a budget to suit your finances. It needs to be workable and able to deal with large capacity needs.
Here, at Redway Networks, we can provide your stadium with Aerohive networking, giving your customers the freedom to use smartphones or tablets while watching their favourite game. Get in touch with our team today to discuss in more detail or to request a wireless site survey of your stadium.
Businesses are now well aware that offering free WiFi in their store, cafe or salon can be a great way to stand out from the crowd – getting a haircut is less of a pain when you can surf the web while it’s happening, and waiting outside changing rooms for your partner seems less frustrating if you have a distraction.
It can also be a great incentive for students at an educational establishment to make the most of the facilities available on campus and spend their hard-earned cash there, rather than going off campus.
Free, reliable, high-speed WiFi across the site of your school, college or university could help to ensure any cafes or bars on campus are well used; students might come for the great internet connection and stay for the killer coffees or the excellent brownies, helping to drive revenue for the school.
It’s not just about making money though – sometimes getting students to even turn up to their lectures and seminars can be tough and the attraction of a reliable high-speed internet connection could encourage attendance at academic events, even those which aren’t strictly compulsory. After all, if they’re on campus to use the WiFi in the first place, they might as well get some education out of the bargain too!
Keeping students on campus could mean that they spend more time in the library rather than working in the more distracting home environment. This could in turn help to boost your academic results and the reputation of your facility.
Finally, uptake of facilities on campus can lead to happier, healthier students. When they are on campus they’re up and about and being sociable, which is a key component of mental well-being. If it takes WiFi to encourage them to do that, it’s a small price to pay!
Redway Networks offers a wide range of Aerohive WiFi products to help you increase productivity and sociability in your educational establishment. Get in touch today to find out what we can do to help you.